Pikos Institute — Comprehensive Digital Marketing Dashboards
A four-platform Looker Studio reporting suite for Pikos Institute — consolidating Google Analytics 4, Google Ads, Bing Ads, and Meta Ads into a single, real-time view of campaign performance, conversions, ROAS, and audience engagement.
GA4, Google, Bing, Meta
Jan 1–16, 2026
One per platform
Auto-refresh enabled
01 / Project Overview
What We Built & Why
Pikos Institute runs digital marketing campaigns across four separate platforms — Google Analytics 4, Google Ads, Bing Ads, and Meta Ads. Without a unified reporting layer, the marketing team had no way to compare ROAS, conversion rates, or audience performance across platforms from a single view.
We built four dedicated Looker Studio dashboards — one per platform — using native connectors for GA4 and Google Ads, and Supermetrics for Bing Ads and Meta Ads integration. All dashboards include filters, drill-downs, and automated data refresh for real-time decision-making.
Core problem solved: Four platforms, four logins, zero cross-channel comparison. This suite gives Pikos Institute a unified, real-time view — from GA4 session behaviour and $144K revenue to Google Ads ROAS, Bing Ads CPA, and Meta Ads placement performance — all in one place.
GA4 Dashboard
Sessions, bounce rate, traffic sources, user journey funnel, device and region breakdown.
Google Ads Dashboard
Campaign, platform, and placement performance — CTR, CPC, ROAS, and conversions.
Bing Ads Dashboard
Campaign spend, CPC, CPA, conversions — via Supermetrics connector integration.
Meta Ads Dashboard
Facebook & Instagram performance — placements, audience segments, and ROAS.
Live Dashboard
GA4 Overview — Pikos Institute in Production
GA4 Overview
6,351 Sessions & $144,855 Revenue — Jan 1–16, 2026
The live GA4 dashboard shows 6,351 sessions, 4,498 active users, $144,855 total revenue, 58.5% bounce rate, and 2:09 avg session duration. Top traffic: google/organic (1,728 sessions, $76,905 revenue).
02 / Four Dashboards Created
One Dashboard Per Platform
GA4 Dashboard
Google Ads Dashboard
Bing Ads Dashboard
Meta Ads Dashboard
03 / Technical Implementation
Two Phases of Delivery
Phase 1 — Data Integration & Configuration
Phase 2 — Dashboard Creation in Looker Studio
04 / Key Metrics & Insights
What Every Dashboard Tracks
User Engagement (GA4)
Sessions, active users, bounce rate, avg session duration, pageviews per user — plus engagement rate and time per session.
Goal Conversions
Daily clicks, form submissions, RFQ submissions, subscriptions, and purchases — tracked across GA4, Google Ads, Bing, and Meta.
Ad ROAS & ROI
Return on ad spend for Google Ads, Bing Ads, and Meta Ads — compare channel efficiency and reallocate budgets to top performers.
Traffic Source Analysis
Google/organic, google/cpc, facebook/paid, bing/organic, fsa/email — session count, bounce rate, views, and purchase revenue per source.
Device & Placement
Performance by mobile, desktop, and tablet — across GA4 sessions, Google Ads placements, and Bing Ads device segmentation.
Audience Demographics
Age, gender, and interest segmentation from Meta Ads and GA4 — identify which audience segments drive the highest conversion rates.
05 / Business Impact
What This Suite Delivers
Optimised marketing spend — cross-platform comparison of Google, Bing, and Meta ROAS lets the team allocate budget to channels delivering the best return.
Increased conversion rates — identifying which campaigns drive the most form submissions and sign-ups enables targeted optimisation of the highest-converting ads.
Real-time decision making — live Looker Studio dashboards with automated refresh mean campaign decisions are based on today's data, not last week's report.
Holistic performance view — GA4, Google Ads, Bing, and Meta in one place eliminates platform-hopping and gives a single, comprehensive picture of all marketing activity.
06 / Tech Stack
Technologies Used
07 / Skills & Deliverables
What Was Built & Applied
Want a unified marketing dashboard for your campaigns?
From GA4 and Google Ads to Bing and Meta via Supermetrics — we build Looker Studio suites that give you a single, real-time view of every campaign and every platform.