Custom AI for real business problems.
We build AI features inside your product. chatbots that handle real support. agents that automate the boring work.
Solving the bottleneck your team complains about every week — measured against KPIs we agree to before a line of code is written.
The bottlenecks we solve.
If one of these sounds like your week, we should talk. If two of them do — you probably should have talked already.
Solutions we provide.
Four kinds of AI work, one team that builds all of them. We pick the right shape for your problem — instead of forcing the problem into the shape we sell.
AI features inside your product
Production-grade AI capabilities embedded into your existing app — not a separate tool your customers have to learn.
- Smart search and summarisation
- AI copilots and assistants
- Auto-generated reports and recaps
- Personalisation engines
Chatbots & customer assistants
Voice and chat assistants that pull live data from your systems and handle real customer requests — not generic FAQ bots.
- Shopify / SaaS support assistants
- Voice-first customer interfaces
- Sales-qualification chatbots
- Internal helpdesk assistants
Agents & internal automation
AI agents that take actions across your tools — sending emails, updating CRMs, processing files, running multi-step workflows on schedule.
- Invoice / document processing
- Lead enrichment & outbound
- Content generation & posting
- Multi-step research agents
Custom AI products
Full SaaS or internal applications built around AI from day one — designed, built, deployed, and supported end-to-end.
- Vertical AI SaaS products
- Internal AI platforms
- RAG-based knowledge tools
- Analytics / NL-to-SQL apps
How we work, in 4 steps.
No 12-week strategy decks. No "phase one of seven." We pick one bottleneck, build the thing, measure the result, then expand.
Discover
A two-week sprint to find the highest-leverage bottleneck and the metric that proves we moved it.
Design
Solution architecture, data flow, success metrics, scoped roadmap. You sign off before we touch code.
Build
Senior-team sprints. Weekly demos. Working software in two-week blocks — not slide decks and timelines.
Measure
Production monitoring, evals, A/B tests. We tune until the metric we promised actually moves.
Results we've delivered.
Anonymised but real — measured against the KPIs we agreed to before kickoff.
The tech we work with.
We pick tools that scale with you — not the ones we have a referral fee on.
Frequently asked questions.
If your question isn't here, just ask on the call — we'll give you a straight answer.
How do you decide what to build first?
How long does an engagement typically take?
What does it cost?
Do we own what you build?
How do you handle our data and security?
Can you work with our existing team and stack?
What happens after the build is live?
How are you different from a generic AI consultancy?
Ready to ship something real?
# 30-minute discovery call. We sketch 3 AI use-cases, a data roadmap, and a straight-talk estimate — even if we don't end up working together.