Proven SEO Success Stories

The Challenge

When we began working with this AI fashion platform, the website had just launched on a brand-new domain with no organic traffic and no existing search engine authority. Entering a niche market—AI-driven fashion design—presented unique challenges: building visibility from zero and educating users about an entirely new category of creative technology. Our goal was to generate traffic and establish trust in a completely unfamiliar space.

The Solution

To tackle these challenges, we developed and executed a comprehensive digital marketing strategy centered around SEO, content marketing, email automation, analytics, and product performance tracking.

• SEO: We launched a robust SEO campaign with in-depth keyword research specific to AI and fashion tech. On-page elements such as metadata, structure, and content were optimized to align with both user intent and search engine algorithms. We also made technical improvements to boost site speed, mobile usability, and indexing efficiency.
• Content Marketing: We initiated a content strategy focused on attracting fashion professionals, creative technologists, and early adopters. Articles covered topics like digital sketching, AI in design, and virtual modeling—helping position the platform as a forward-thinking thought leader.
• Email Automation: We implemented automated campaigns using Customer.io, including onboarding flows, product education, and re-engagement sequences. These provided personalized, value-driven interactions that supported user retention and conversions.
• Behavior Tracking: Using Google Tag Manager (GTM), we configured detailed event tracking to monitor key user actions—such as sign-ups, virtual try-ons, and feature engagement—without additional development overhead.
• Advanced Analytics: We integrated Amplitude to gain deeper insights into user behavior, feature usage, and friction points. This allowed us to make targeted improvements to the product experience based on real-time data.
• Performance Dashboards: We created dynamic dashboards in Looker Studio to consolidate KPIs, track campaign effectiveness, and share insights across teams in real time.

Execution Highlights

Some standout initiatives included the automation of Customer.io campaigns that scaled user engagement while minimizing manual effort. The Amplitude integration uncovered key bottlenecks in the onboarding journey, enabling more intuitive user flows. And our visual dashboards in Looker Studio made performance metrics transparent and actionable across the organization.

Results

• Organic traffic saw steady growth within the first few months, especially to blog content and core landing pages.
• The website began ranking for high-value keywords in the AI fashion and digital design space.
• Automated email workflows enhanced user onboarding, retention, and feature discovery.
• Behavioral analytics via GTM and Amplitude gave us a clear understanding of what features and content drove the most engagement—insights that continue to inform our marketing and product decisions.

Project Objectives

Our primary goal was to increase online sales by attracting qualified traffic and improving conversion rates. We also aimed to strengthen the brand’s digital identity by proactively managing its online reputation. A third objective was to refine the website’s user experience, ensuring that visitors could find what they needed easily and convert efficiently.

Strategic Implementation

We started by developing an SEO-aligned blog strategy centered on trending lighting topics, styling tips, and product highlights. Each article served as both an informative resource for shoppers and a trust-building asset that positioned the brand as an industry leader. With careful keyword optimization, the blog began to drive consistent organic traffic.

To broaden our reach, we launched an affiliate marketing program through ShareASale. We crafted compelling messaging, designed visual assets, and provided partners with the tools to effectively promote products. Early results were promising, with just one reporting cycle producing over $1,000 in tracked affiliate sales, signaling strong long-term growth potential.

Conversion rate optimization was another key area of focus. Using tools like Hotjar, we identified friction points in the user journey, especially around calls to action (CTAs) and the checkout process. We conducted A/B tests on CTA language and placement, and streamlined the checkout flow to reduce abandonment rates and boost satisfaction.

Website performance was continuously monitored and improved. We ensured on-site content was updated, resolved technical issues, and optimized speed and responsiveness. These backend improvements played a crucial role in lowering bounce rates and improving SEO rankings.

We also analyzed all existing CTAs on the site, experimenting with variations in design and location to improve visibility and clarity. These efforts led to significantly higher click-through and conversion rates.

In parallel, we managed the brand’s online reputation by actively responding to customer reviews across various platforms. Negative feedback was addressed swiftly, while positive experiences were encouraged and amplified. This consistent engagement led to improved ratings and trust in the brand.

Results Achieved

• Organic traffic increased, driven by targeted content and affiliate referrals.
• The affiliate program began to scale successfully, with strong early sales performance.
• Conversion rates improved thanks to better CTA strategies and an optimized checkout experience.
• Bounce rates dropped and session durations increased, signaling stronger engagement.
• The brand’s online reputation improved across major platforms, supported by proactive review management and customer service.

Initial Challenges

The most urgent issue was a deep-rooted malware infection that had compromised the backend. This not only made the site vulnerable but also disrupted performance and eroded user trust. In addition, millions of spam URLs had flooded the site, creating an inflated and chaotic structure that hampered both search engine visibility and user navigation. As a result, organic rankings had dropped sharply, traffic had dwindled, and the brand’s digital reputation was under threat.

Action Plan

We initiated a multi-phase recovery and SEO optimization plan to address the crisis.

First, we conducted a full-scale security audit to identify and assess the extent of the malware. Every infected file was thoroughly cleaned to ensure full removal while preserving the website’s core functionality.

Next, we addressed the spam URL issue. Using tools like Google Search Console, we deindexed millions of irrelevant pages and implemented 301 redirects to preserve link equity and streamline the site’s architecture. This cleanup helped restore a clean, crawlable structure that supported better navigation and indexing.

We also performed a comprehensive backlink audit. Toxic and spammy backlinks were identified and disavowed, while outreach campaigns focused on acquiring high-quality, industry-relevant backlinks. At the same time, a targeted content marketing strategy was launched to drive organic engagement and support long-term domain authority growth.

Results

The recovery delivered transformative results. The website's health score improved from a critical 19 to a robust 91 after resolving key technical issues. Indexed pages were trimmed from an inflated number to a focused and high-quality 359, each page optimized for both users and search engines.

Organic traffic rose by 32% year-over-year, and the site’s average search engine ranking improved from 49 to 43. These gains were a direct reflection of the cleanup’s effectiveness, as well as the improved usability, credibility, and strategic positioning of the website in its niche.

The Challenge

Upon auditing their website and digital footprint, the underlying issues became clear. The website overhaul had completely disrupted their existing URL structure, leading to the disappearance of their indexed pages and a loss of valuable Google rankings. Additionally, essential on-page SEO elements such as meta titles, descriptions, internal links, and image ALTs were either lost or poorly implemented in the new site.

The problems didn’t end there. Hundreds of previously earned backlinks were now pointing to 404 error pages due to the URL changes. Many of those links were from low-quality domains, which were not only offering no SEO value but actively hurting their rankings. As a result, Trade Systems online reputation and search engine trust had taken a serious hit.

The Solution

To fix the foundational issues, I began by restoring the visibility and structure of their original website. I uploaded a backup of the old site onto a local server to extract the previous URL architecture. Using this, I reinstated the original URL structure across existing pages and added 301 redirects to ensure that legacy backlinks and indexed URLs were preserved. This not only reduced 404 errors but also helped recover lost link equity.

I then conducted a full technical on-page SEO overhaul, reinstating optimized titles, meta descriptions, header tags, and internal linking — all tailored to target mobile and voice search behavior. Simultaneously, I began a systematic cleanup of their backlink profile. I used Google Search Console to disavow toxic or unnatural backlinks and contacted webmasters directly to request link removal from harmful sources.

Alongside cleanup, I developed a new content strategy focused on intent-driven, high-converting keywords that aligned with user search behavior. This included content for blog posts, landing pages, and product/service descriptions — all built to support both SEO and user experience. Finally, I implemented a scalable, month-by-month backlinking strategy designed to bring in high-authority, industry-relevant links and rebuild trust with search engines.

The Results

Within the first month, the impact was already visible. The site saw a noticeable rise in organic traffic and a rebound in search rankings for several key terms. With ongoing on-page improvements and a focused link-building campaign, the site not only recovered its visibility but also started attracting qualified leads again.

The client was particularly thrilled with the outcome — so much so that the successful recovery was followed by a glowing testimonial and a bonus as a gesture of appreciation. Screenshots captured from SERP tools also demonstrated the visible rank gains, reaffirming the effectiveness of the recovery strategy.

The Challenge

Tilly’s site was facing several foundational issues. From poor UI/UX design to almost nonexistent organic traffic, there were clear signs that her online presence wasn’t aligned with her expertise. The website lacked structure, had a low SEO health score, and didn’t offer users a clear journey. Compounding the problem was the complete absence of SEO basics: there were no targeted keywords, missing title tags and meta descriptions, no internal linking structure, and very few backlinks. Even the existing content was outdated or poorly optimized, which made it hard for the site to rank for any meaningful terms.

The Approach

My first step was a comprehensive audit of the website to identify exactly where it was underperforming. Using Google Analytics and Search Console, I evaluated traffic sources, user behavior, and existing keyword visibility. I discovered that the site had no effective keyword targeting, very low domain authority, and virtually no presence in featured search snippets.

I began by conducting thorough keyword research, focusing on terms that had low competition but high intent, and factored in both voice and desktop search trends. These insights were used to completely rework the website’s content strategy. I rewrote core pages and created new, high-quality SEO-driven content that aligned with the search behavior of Tilly’s audience.

On-page optimization played a major role in the site's turnaround. I implemented well-structured title tags, meta descriptions, header hierarchies, ALT text for images, and a strong internal linking system to enhance both crawlability and user experience. Simultaneously, I launched a focused backlinking campaign, replacing the site’s existing low-quality backlinks with high-authority links from trusted platforms in the wellness and coaching space. This not only improved domain authority but also earned the site a place in Google's Featured Snippets for several target queries — a major visibility win.

Health Score and Performance Improvements

One of the most measurable outcomes of this transformation was the dramatic improvement in the website’s SEO health score. Initially, the site had a very low score due to broken links, missing tags, and crawl issues. Through systematic fixes and ongoing performance enhancements, I was able to elevate the health score to an impressive 98%. This improvement directly translated into better site indexing, user experience, and conversion opportunities.

Results

Within weeks of implementation, the changes started to pay off. Tilly Storm’s website climbed to the #1 spot in search results for multiple relevant queries and secured Featured Snippet placements. Organic traffic increased by 78%, drawing more qualified visitors and increasing overall engagement with her content and services. Not only did the website now look and feel aligned with her brand, but it also functioned as a high-performing asset that attracted the right audience at scale.