Google Analytics 4: Features, Benefits, Setup, and Best Practices
Google Analytics 4 (GA4) is Google’s next-generation analytics platform designed to meet the evolving needs of businesses in a digital-first world. It introduces a fresh approach to tracking and analyzing user behavior, focusing on flexibility, privacy, and actionable insights. Unlike its predecessor, Universal Analytics, GA4 adopts an event-based tracking model, making it more effective in […]
Google Analytics 4: Features, Benefits, Setup, and Best Practices Read More »