GEO for E-commerce: Winning with Conversational AI in Shopping
1. Introduction to GEO in E-commerce In today’s digital marketplace, search behavior is evolving rapidly. Traditional keyword-based searches are giving way to natural, conversational queries powered by AI-driven tools like Google’s Search Generative Experience (SGE), ChatGPT, and Perplexity. For e-commerce brands, this shift opens up a new frontier of opportunity and competition, one that calls […]
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