At Discover WebTech, we know that just having a great-looking online store isn’t enough these days. If you want to get noticed in search results, earn trust, and drive real sales, you need to focus on link building for eCommerce.
In this guide, we’re sharing everything we’ve learned while running successful campaigns for our clients. Whether you’re just starting out or looking to scale, our insights will help you build quality links the right way.
Is Link Building Still Relevant to SEO in 2025?
Let’s clear the air—is link building still relevant to SEO today? 100% yes. In 2025, Google’s algorithms continue to reward sites that earn credible, relevant backlinks. But here’s the catch: it’s not about quantity anymore, it’s about quality.
We’ve seen firsthand how well-built backlinks drive rankings, especially for eCommerce stores in competitive niches. A solid backlink profile = more visibility, more clicks, and more conversions. It’s that simple.
Understanding the eCommerce Link Building Landscape
As a digital agency working with eCommerce businesses, we know this space isn’t easy. Traditional link-building tactics don’t always work. Here’s why:
- Product pages are harder to link to naturally.
- Many online stores have similar product descriptions, which causes duplicate content issues.
- The competition is fierce, and everyone’s trying to grab the same attention.
But that doesn’t mean link building won’t work — it just means you need a smarter strategy. And that’s exactly what we’re about to show you.
Types of Effective Link Building for eCommerce
At Discover WebTech, we don’t believe in one-size-fits-all. But we do use some tried-and-true strategies in our link building for eCommerce campaigns:
- Guest Blogging: We publish helpful, original content on relevant blogs and always include natural backlinks.
- Influencer Outreach: We partner with niche influencers who genuinely love the products—no fake hype.
- Broken Link Building: We find dead links on other websites and offer helpful replacements.
- The Skyscraper Technique: We improve existing popular content and offer it as an even better resource.
- Resource Page Inclusions: We get our clients’ products or guides featured on high-quality resource pages.
Every campaign we run is tailored—because different stores need different approaches.
How We Launch a Link Building Campaign
Running a successful link building campaign isn’t just about sending emails. We treat it like any other digital strategy—with planning, execution, and tracking.
Here’s our step-by-step approach:
- Set Goals: Are we building links for authority, for traffic, or to boost a specific product page?
- Audience Research: Who’s likely to link to us? Bloggers? Journalists? Niche site owners?
- Content Creation: We create blogs, guides, or product-based assets worth linking to.
- Prospecting: We find websites where our content would genuinely add value.
- Outreach: We send thoughtful, personalized emails (no spammy templates here).
- Measure Results: We track where links came from, the domain authority, and improvements in rankings.
This process helps us build backlinks that actually move the needle.
Our Favorite Tools for Link Building
We’re big on tools here at Discover WebTech. These are some of our go-to tools for link building that help us work smarter, not harder:
- Ahrefs: Great for checking backlinks and discovering content gaps.
- SEMrush: Perfect for auditing competitor strategies.
- BuzzSumo: Helps us find share-worthy content ideas.
- Hunter.io: Finds verified email addresses for outreach.
- Pitchbox: Automates outreach without losing the personal touch.
- Moz Link Explorer: Another solid option for checking domain authority.
Using the right tools has helped us save time and get better results.
Should You Hire a Link Building Expert?
We get this question a lot: “Should I do it myself or hire someone?”
Here’s our take—if you have the time, tools, and SEO knowledge, you can start on your own. But if you’re serious about results and want to skip the learning curve, a link building expert can make a world of difference.
At Discover WebTech, we’ve helped dozens of eCommerce stores scale through strategic, white-hat link building. And we always play by Google’s rules—no shady stuff.
So yes, hiring the right expert can be a game-changer. Just make sure they show real examples, share clear strategies, and never promise “guaranteed rankings.”
Link Building Mistakes to Avoid
We’ve seen a lot of businesses hurt their SEO by rushing into link building without a plan. Here are some of the most common mistakes to avoid:
- Buying Links: This might work short-term, but it’s a ticking time bomb.
- Overusing Exact-Match Anchors: Google catches on fast when you over-optimize.
- Getting Links from Irrelevant Sites: Not all links help. In fact, some can harm.
- Skipping Content Creation: Without valuable content, why would anyone link to you?
Play the long game, and you’ll see sustainable growth.
Real-Life Success Stories from Our Clients
One of our apparel clients doubled their organic traffic in 6 months by creating helpful style guides and promoting them through bloggers.
Another, a beauty brand, saw a 4x increase in backlinks through influencer reviews and product roundups.
We also helped a tech store win links using the Skyscraper Technique—by updating an old “Top Tools” post and making it the best on the web.
Link building works. You just need the right playbook.
Final Thoughts from Team Discover WebTech
We hope this guide helps you understand why link building for eCommerce is not just relevant—but essential—in 2025. It’s not a hack or a trick. It’s about building real relationships, sharing valuable content, and earning your spot on the web.
Whether you DIY it or partner with a link building expert, stay focused on quality and always think long term.
Need help? We’d love to chat about your link building campaign and explore how Discover WebTech can grow your brand’s visibility.
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Check out our latest blog on “What Is a Private Blog Network (PBN) and Why You Should Avoid It”
